We have talked many times on our blog about jerky being a healthy snack and we believe it is. Even with the higher levels of sodium contained in some of the products, it is still a better food choice than junk food and other choices that are out there. Plus it is a snack and a sometimes meal replacement that can be enjoyed in moderation.
But jerky has some stigma associated with it as a MAN’s food item. We recognize that many men love jerky and even purchase it in higher numbers than women. However there are so many of our flavors and meats that are enjoyed by women that it truly is becoming a women’s snack item in greater numbers.
Many of our guy customers gravitate towards beef, buffalo, elk and other exotic meats. For women, they look at lighter meats such as Salmon, Turkey, Tuna and Ostrich, all lower in fat and calories.
With the popularity of additional meats becoming mainstream, jerky is trying to change the old stigma and image of being just for guys. Here at Mountain America, we have been doing that for years.
Seeing some of the differences in mass produced jerky in stores has made it clear that some of the big guys are now looking for more of the female consumers. Look at the differences in packaging and cuts to the meat that they are hoping will make it more “acceptable” for women to buy their products.
Thankfully, our female shoppers love our products and with our huge range of meats, there is something for everyone in the family! Jerky truly is for anyone and everyone as a wholesome and healthy meat snack.